The Shifting Tides of the Creator Economy in MENA: Monetization, Business Models, & Future Prospects
In this exploration of the MENA creator economy, we look at two distinct approaches to content creation – monetization vs. marketing.
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4 min read
Diversity and Representation in Business Media: Empowering Middle Eastern Voices
Why is diversity and representation in business media important for the Middle East?
3 min read
The Big Eidyah Bash: Financial Services Companies’ Guide to Creating Content for Eid Al-Fitr
We take a witty and humorous look at some of the creative content marketing ideas that financial services companies used for Eid al-Fitr.
3 min read
Leveraging Content During Ramadan – a Time to Sell or Give?
Ramadan is a big deal for Muslims all around the world! Beyond it being a time for binging on samboosas during iftar and luqaimat during suh
6 min read
How To Communicate to Your Clients in the Middle East What the Collapse of SVB Means to Them
The collapse of Silicon Valley Bank is a significant event in the world of finance and technology. We explore how the media covered it.
4 min read
How To Produce and Consume Within the Booming Podcast Industry, With Leila Hamadeh
In this episode, we sit down with Leila Hamadeh, CEO and Co-founder of a Podcast network in the United Arab Emirates - Finyal Media.
2 min read
Is the Middle East Ready To Resemble a World Like the Jetsons? With Jamil Asfour
In this episode, we sit down with Jamil Asfour to hear his insights on industries that are leveraging Machine Learning and AI.
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