Client Background & Problem
Client Background
Adaye is a bold and empowering FemTech startup committed to revolutionizing menstrual health. Focused on organic, sustainable, and endocrine-safe period care, Adaye empowers women and inclusive communities to embrace period positivity while prioritizing both personal health and environmental sustainability.
Challenges Faced by DFDF
Lack of mainstream awareness for safe, organic period care.
Combatting deeply rooted menstrual stigma.
Differentiating in a saturated personal care market.
Educating a diverse audience about sustainable menstruation products.
The Solution We Provided Them
Strategy & Identity
Brand Identity
We crafted a sassy, fun, and empowering brand identity that challenges period stigma with bold language and vibrant visuals. The brand's personality resonates with young, health-conscious consumers, emphasizing self-care, empowerment, and sustainability.
Packaging Design
Adaye's packaging isn't just a box—it's a statement. We developed eco-friendly, plastic-free packaging with bold colors and playful copy designed to spark confidence and period positivity. Each product highlights key health and sustainability benefits, making the unboxing experience empowering and educational.
Paid & Organic Marketing
Performance Marketing
To amplify Adaye’s voice, we executed a multi-channel performance marketing strategy targeting Instagram, TikTok, and Google campaigns focusing on product education and brand storytelling.
Content Strategy
Adaye’s content strategy was designed to educate and inspire. We produced:
Educational Blogs: Covering menstrual health topics, sustainability, and wellness.
Podcasts: Normalizing period conversations with expert interviews and personal stories.
Video Content: Engaging reels and tutorials on product use and period care tips.
Social Media
Adaye's organic social channels were transformed into vibrant hubs of empowerment. We created:
Short-Form Content: Engaging, shareable content to spark conversation.
User-Generated Content: Encouraging customers to share their Adaye experience.
Email Marketing
Our automated and broadcast email campaigns focused on:
Personalization: Period care tips aligned with customers' cycles.
Promotions: Launches, discounts, and rewards program updates.
Education: Period health insights and sustainability facts.
Podcast Production
Adaye’s podcast series became a core tool for advocacy, featuring personal stories to break stigmas.
Results Achieved
Transformed Brand Identity
Adaye now stands out as a fierce advocate for period positivity.
Eco-Friendly Packaging Impact
Aligning with Adaye’s sustainability mission while enhancing brand recognition.
Improved Conversion Rates
Through performance marketing, Adaye experienced measurable growth in sales and website traffic.
Deeper Community Engagement
Social media engagement soared, amplifying conversations around period health.
Established Thought Leadership
Through blogs, podcasts, and educational content, Adaye became a trusted resource in the FemTech space.
Conclusion
Partnering with Adaye has been a journey of breaking barriers. Together, we’ve turned menstruation into a movement—one that’s positive, empowering, and environmentally responsible. Through strategic brand building, content storytelling, and impactful marketing, Adaye continues to reshape how women experience their cycles while standing for health, sustainability, and period pride.
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